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Your lifetime travel experience is created by 
Your Desires and Our Expertise!

Smiley & Fiona

Custom Asia Travel Ltd. was founded in 2009 by Mr. Nguyen Hong Phuong, also known as Smiley, and has since become a leading tour operator in Thailand, Vietnam, Laos, and Cambodia. With over 20 years of experience in the tourism industry, Smiley began his career as a local tour guide and professional tour leader for international companies in Vietnam.

Smiley's experience traveling throughout the country with people of different nationalities made him realize the importance of flexibility and attention to detail in meeting clients' travel expectations. This led him to create Custom Vietnam Travel, a brand known for high-quality and personalized tours. In 2019, the company expanded to cover more destinations and rebranded as Custom Asia Travel.

Today, Custom Asia Travel offers incoming travel services for leisure groups, business travelers, and independent travelers. Their specialty is private customized tours that take travelers to less-visited destinations, where they can experience authentic cultures, local life, and stunning landscapes. The company provides a wide range of itineraries, including classic tour packages, adventure tours, family holidays, and custom tours throughout Southeast Asia.

Led by Smiley and his wife Fiona, a graduate of the tourism faculty of Hanoi University of Culture, Custom Asia Travel is committed to providing unique and unforgettable experiences. Their flexibility, attention to detail, and inbound travel expertise make them a professional tour operator in Vietnam, enjoyed by groups, families, and solo travelers from around the world.


Meet the team

Good people make great things possible!

Our team is your team! Enthusiastic, dedicated, and...


Company registration

Custom Asia Travel is a fully licensed tour operator in Asia with the head office in Hanoi, Vietnam...

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What the logo tells?

Custom Asia Travel's brand logo is the combination of the company name and a unique fingerprint, highlighted on...


Client's reviews

TripAdvisor has recognized Custom Asia Travel with Certificates of Excellence 8 times since 2013...

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Booking Guideline


Why Booking with Us

We are here for you 24/7 and take care of you if things go wrong...


What's Custom Travel?

A custom tour or a tailor-made one is a personal travel planning service designed and arranged just for...


Private Policy

Our online information system collects and stores personal information...

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